Ally Evenson Puts It In Drive

On Speed Kills, the Detroit musician pushes her synesthetic alt-pop further past the finish line.

By Cam Delisle

Photos by Cole Silberman & Dylan McBrayer

One of the first things that you’re sure to notice about Ally Evenson is her strawberry red hair. Once, it was turquoise, an easy shorthand for the cool-toned ache of her 2024 debut, BLUE SUPER LOVE. But on Speed Kills, her sophomore record and accompanying strikingly graphic visual album, Evenson’s viewing red as both a feeling and something that stains — angry, visceral, and, of course, bloody.

Evenson Zooms in from her bedroom in Los Angeles, where it’s 80 degrees and climbing. The AC is broken. Behind her, a guitar leans against the wall, half in frame, and a scatter of band posters curl slightly at the corners. I mention her hair. The red hasn’t gone anywhere — it flares against the washed-out light of her bedroom, stubborn in the heat. 

“Visuals are always one of the first things that I think about,” she says. “With this album, for the first time, I was like, ‘This is red.’” The certainty feels new. With BLUE SUPER LOVE, she admits, she was still figuring out what it meant to build a world around a record at all. “I didn’t really know. I think I was kind of just unaware of what to do when making an album, because it was my first time.” In hindsight, that debut reads to her as blue — not for anything more than “how sad it was.” Speed Kills, by contrast, lands differently: “very fiery and funny,” she says, emphasizing the second word like it matters just as much as the first.

 

 

The process, she says, was “just to write as much as I could.” “We had a folder of like 35 songs… I think at first, it was just like, ‘I need to narrow these down and figure out how they connect.’ Because they all connect, clearly… they’re all from here.” She taps her temple for emphasis, like to underline the obvious — that all of it is coming straight out of her brain, messy wiring and all. She’s obsessed with hearing how the songs land in the real world. “It has pretty shit speakers,” she admits of her car, where she tests mixes and masters obsessively.

It’s in that slightly cramped, hot-car mindspace that the idea of a visual album started to take shape. “I knew I wanted to put out ‘Phetamines’ first, and with that one, I could just see driving. I could see a race car.” One image bled into the next: a crash, a podium, a theatre troupe barreling past in a truck riffing the next song. When she ran it past her label’s creative lead, his pitch was simple: “What if we just made a film?” She laughs at the memory. “Yeah, you’re right.”

Evenson’s visual logic is almost delightfully contrarian. “Most of the time, I want the video to be completely opposite of what the song is about,” she says, as if she’s just described the weather instead of an aesthetic philosophy. Case in point: “Lucky Day” — a song born from the blunt experience of being called a bitch online — whose video unfolds like a theatrical slapstick set inside a traveling troupe’s production of Julius Caesar. “‘Lucky Day’ is literally just about a man who called me a bitch online,” she shrugs with a dry laugh. “And the visual is me just bossing everyone around in a theatre troupe while they get mad at me.” It’s somewhat of an emotional backflip, a decision that makes exact sense when she explains the influences behind it: “I think maybe it’s because I grew up watching filmmakers like David Lynch who do very abstract things. It’s just what I know and what hits hardest for me.” 

For all of the theatrics, Evenson is careful about what she actually gives away. “I don’t know if I ever want to tell the world the actual meanings of these songs,” she says, not coy so much as firm. She grew up an only child, she tells me, which meant she didn’t have to share much of anything unless she wanted to. Her mom, though, was different. “My mom is very open emotionally, and I would have really long, deep talks with her as a kid.” The result is someone deeply fluent in feelings, but selective about their distribution. “I think I became very comfortable talking about my feelings at a young age and, in turn, gravitated towards more vulnerable music growing up.”

 

 

You can hear that tension most clearly on “Crash My Car For You,” which she tells me is her favourite — at least right now. It opens on a voice note that feels almost nosy to listen to. “No, I had a crazy idea and I’m scared to say it,” she says, before a male voice cuts in: “You should say it, say that shit.” It’s awkward in a way that feels intentional, like she’s leaving the door cracked instead of swinging it wide open. The song lingers there for a while — mostly guitar, her voice steady but exposed — before she drops the line, “It’s all your fault I wanna crash my car for you, baby it’s nothing to me.” It’s dramatic, maybe even funny in its extremity. Then the whole thing tips forward: drums slam in, her voice splinters into blown-out, reverb-soaked oohs, and the restraint gives way to something bigger, peeling out of the driveway at full speed — just like the album itself.

Evenson insists the film was never meant to simply illustrate the record. “It’s about self-image, sexuality, learning to be okay in uncomfortable situations,” she admits, almost like she’s confessing how making it helped her figure some of that out herself. Then, just to puncture the weightiness, she leans back and grins. She’s discovered the film is on Letterboxd. “Now that’s an ‘I made it’ moment,” she says — like crossing a finish line she built herself, only this time the race is online, the podium imaginary, and somehow the theatre troupe is cheering too.

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