While some may assume their name references the legendary dive bar in Minneapolis, or perhaps even the 1990s, frontman Parker Bossley confirms it’s actually a nod to the 1890s, a period historically known as a decadent cultural time.
“It was a bit of a party back then,” Bossley says of the era. “Before shit really hit the fan.”
It’s been several years plus change since we last heard new material from the group, but Gay Nineties are back with a new single ahead of their March tour with July Talk. Marking their first release since 2017’s Decadent Days, “Internet, Sex and Drugs” reintroduces the group with a question that feels increasingly unavoidable: Who needs love when you have internet, sex and drugs?
Recorded at Phony Records, the song follows two outsiders in a relationship. Bossley wrote the lyrics while working as a private chef, “bashing his head against the wall” trying to find the right words before the central line suddenly came to him. Once it hit, the rest of the song was jotted into his phone as he continued working.
“The girl is saying, like, ‘Hey man. Let’s make something happen,’” Bossley says. “And all he ever does is turn over and whisper in her ear, ‘Who needs love when you have internet, sex and drugs?’”
For many listeners, the man’s statement in the song might feel relatable. Drugs are readily available, pseudo-sex is only a few clicks away, and the internet has increasingly replaced genuine human connection. Each offers its own sense of escapism through stimulation, distraction, and detachment.
“Everyone’s always looking for something to kind of numb the background,” Bossley explains. “Numb the harsh reality of life. It’s an easy distraction.” Despite the track’s seemingly blunt hook, Bossley says he wrote the song without moral judgement. “I didn’t want it to be a song that was saying ‘this is bad.’ I am just an unreliable narrator having a good time writing about this topic with zero judgement. Especially as someone who lived the internet, sex and drugs lifestyle during the pandemic.”
While the internet, sex, and drugs may offer escape, Bossley ultimately points back to human connection through music. Though the band has experimented with remote writing and recording over Zoom, he believes the real magic happens when they’re in a room together.
“When you unlock the song together, there’s this intangible kind of fairy dust to it,” he says. “There’s a quote that I love about The Beatles — that when the four of them were together, they changed the atoms in the room. Like the room vibrated at a different pace. It’s a different feeling when it’s the four of us making music.”
They might not be about to drop the next White Album, but that’s never really been the point. The Gay Nineties have always thrived in their own glittery corner of pop music — where melancholy sways with melody and nostalgia feels freshly lived-in. With a new LP on the way later this year, their return feels less like a comeback and more like slipping back into a favourite jacket: familiar, flattering, and exactly right for the moment.
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