With its well-executed combination of mesmerizing imagery and melodies, Cruel World became a catalyst in reconnecting Humberstone to her childhood dreams and desires. Through inspiration from tales like Alice in Wonderland or Edward Scissorhands, she transmits her sensitivity into nostalgia – detaching from the world around her. In the process however, Humberstone finds herself with a newfound sense of willingness to let go and accept what can’t be controlled.
It’s impossible to ignore the high-energy atmosphere when Holly and I chat at Coachella. Reigning in the day with both Cruel World’s release and her second appearance at the festival, she looks undeniably radiant. Our conversation sees us constantly meeting each other halfway, from her apologizing to me about jetlag clouding her thoughts while I gather myself after sprinting across the festival grounds to our interview from Slayyyter’s set. Once we finish repeatedly complimenting each other’s outfits, Holly offers an introspective glimpse into the complex whimsy of Cruel World.
RANGE contributor Izzy Petraglia with Holly Humberstone at Coachella.
I read that throughout the album process there was some anxiety or an unsettling feeling that came with losing an anchor, such as losing your first love and moving out of your childhood home. How did working on Cruel World allow you to confront and find comfort within those feelings?
I’m somebody who’s very sensitive; and I feel like for any creative person, we’re very affected by our surroundings and what’s physically happening around us. During the process of writing the album, from when we started to when we finished, everything around me was different. Part of that was going back and forth from the Midlands to London–packing away my childhood home.
It was a really cathartic, nostalgic, and lovely experience getting that time there. That’s always been home and my safe zone that I can escape to where nothing else really matters anymore. I can just revert back to being a kid.
I could never visualize my life without that. The only other constant thing in my life is writing and escaping to that space. I feel like it’s probably the same for anybody who has a creative outlet that’s so personal to them. Writing gets me through everything. It’s my way of processing the world around me and understanding other people even sometimes.
You can almost look at songwriting as journaling in a way too. It’s so cool to look at music as journal entries.
100%, it’s totally that.
It becomes like a diary, except very public obviously.
Yeah, of course. It’s my safe space where I can figure shit out that’s happening, like changes, and I feel it’s also a way for me to romanticize my life as well. To build a world for me to exist in and escape into for a little while. So yeah, writing the album I’ve 100% learned so much about myself through the process. It’s my creative escape. Music right now is so important, more than ever because the world is extremely confusing, scary, and strange. I think it’s okay to be overwhelmed by it. Or to be confused, to not really understand, and to be overstimulated.
It’s natural for you to have those safe spaces where you revert back to being a child or doing something that feels familiar to find comfort or protection. I do feel like writing songs is my form of protection. It feels like a shield and a space where I can exist in, where I can control what’s happening, and I can write my own take on whatever’s happening. Sorry, long-winded answer.

I love a long-winded answer! Every time I ask those sorts of questions, I almost expect them.
You know it’s going to be a spiel, never just a “yes”.
Exactly! Can you recall a moment in your creative process where the feeling mimicked the “anchor” you reference in the album?
I can only really speak for myself and my process, but…
And that’s what we want to hear about!
Right, that’s what it’s about!
That’s what the fans want to hear.
Totally. Most of the time when I go to the studio, I come out with nothing. It’s probably a five or 10% hit rate. For most of the past two years, I’ve been writing songs that I don’t really feel anything, I don’t know. The songs that make the final cut and make the album at the end are the songs where I felt that [anchor] and I’ve found that feeling. I feel like you know quite early on in the song and in the creative process whether it’s going to be something that I think that fans will relate to or not.
It’s about a feeling that you get – that feeling of familiarity and home. It’s just there. I’m always chasing that feeling in the studio. And it’s the best feeling in the world when I get there and when the other writers in the room are all on the same page. We’re all like “This is a song already,” even though we’ve got one line, or a bit of a verse or something. It’s clear that a song is going to be a song on the album even from a tiny bit. Then it’s about waiting for the rest of the song to find its way to you. Songwriting is chaos. A lot of people ask me “What’s your process?” and I don’t really know.
It’s not a linear thing. I’ve noticed for some people that changing up routine is a big part of how they can actually write songs–that it’s such a different process every time.
It totally is.
Also, I keep getting distracted by how beautiful your eyes are. It’s insane.
Thank you queen! Likewise, I love the little speckles that you’ve got. That’s a blessing. But yeah, I think it’s about showing up and trying. It’s soul-crushing as fuck when you don’t get anything for a month. It’s obviously like “Fuck, it’s the one thing that I’m supposed to be able to do and for some reason I can’t,” and I always feel like that. I think I’ve come to terms with that being part of the process. It wouldn’t be as special if you were getting a song every week or something like that. I write really, really slowly. It’s about showing up and being open to letting it happen.
Working with people that you trust and that you can be open and vulnerable with is also extremely important for me. I’ve done a ton of writing with people that I didn’t gel with, and that’s okay. It’s not going to work with everyone and it shouldn’t be that deep, but you take it personally as a sensitive person, you know? But yeah, it’s about showing up, trusting the process, and being like “This is kind of out of my control. I’ve just got to show up and be open to ideas.”
I read that framing the unsettling feelings in this album into a more nostalgic and optimistic lens had a lot to do with adopting a sense of acceptance towards the changes in your life. From that time of your life, 25, up to this point, what practicing acceptance looked like for you?
Acceptance is a huge thing that I’ve just learned. I’ve realized in writing this album that we have no control over a lot of the shit that happens in life. Life is just a series of chaotic shit just happening to us. I feel really, really lucky to get to do this as a career. It’s something that I’ve dreamt about since I can remember having thoughts. I’ve learned that it’s a chaotic industry and that it’s really easy to forget to appreciate where you are or how far you’ve come. I feel like we’re all looking into the distance of what more there is to achieve and stuff; with most creatives it’s probably an internal ‘you’re your own worst critic’ type of vibe. The reason that this new album sounds a little less introspective and a little more optimistic and outward is just that I’ve learned to let go. I’ve learned where to place my worry or the stress. I’ve learned that I can’t control everything. I actually think that that makes for such better art.
Just let it go where it’s gotta go.
Exactly. It’s gonna be what it will be and it’ll be fine. Also realizing at the end of the day that it’s not life and death–it’s just music. It’s a privilege to be able to do it. But if it all ended tomorrow, I would be fucking gassed! I’ve had such an amazing career.
You have! I remember when I first heard about you years ago! I’m also obsessed with the dark, fairytale world you’ve made for this album with your sister and creative director. How do you interpret the connection between the visual concept and the dualities that are laced within Cruel World?
Throughout the writing process, as I said, I’d been going back to where I grew up and clearing through all my old shit. There’s so many parts of myself that I rediscovered back home that I completely lost sight of and forgot. It’s a normal thing as well to be in your late teens/early 20s, changing and evolving all the time. You’re trying to figure out who you are. Again, it’s a chaotic industry and you’re always kind of looking ahead at what’s more. I just hadn’t really had that chance before to look back and reconnect to who I was as a child or what I wanted from life. It was a really, really special time. This was all kind of happening whilst I was writing the album. It also was a weird time because I felt like I was letting go, moving on, and bookending my childhood.
I’ve been in the music industry for quite a long time now. I’ve made and released a lot of music. I feel like I understand how the industry works a lot better. I also understand how I work a lot better and what works for me. I’ve done so much growing up whilst writing this album, yet weirdly reverting back to who I was as a kid in a strange full circle way. The music and this period of my life where everything felt like it was shifting just felt so hand in hand. It’s sad to let go of stuff, but change is super necessary to be able to grow up and evolve as a person. I really have felt like I’ve been doing that these past two years. That’s why I think that it’s been a bit of a shift since my last album. Everything feels a little different. Again, that’s just natural.
This past year is the first time that I’ve felt like I have agency as an artist, but also as a girl and a person to run my own shit. I’ve felt super empowered. I’ve worked with my sisters and an amazing female director who’s just insane. It’s just completely changed the game–this mindset of realizing I’m in control of all of this and I can make this my own. This is my project, who knows how long I’ll get to do it for, but for now, I want to make it feel like me and a reflection of where I’m at right now. I’m a bit terrified of all these changes–but with perspective, everything is super positive. I have nothing to complain about. I’m really, really lucky and blessed.
Life is beautiful!
Yeah, I have stuff to celebrate! I feel like people need positivity and human connection and all of that. For me, it makes sense that this really positive music has this dark sort-of storybook element because I’m escaping into this childhood version of the world that I feel like I saw back then. If that makes any sense.

Complete sense! I read your goal for the album was to create something that feels nostalgic, detached, and magical during a harsh time. What is your personal marker for succession of that goal? I always like to ask what makes people personally feel successful rather than what you think would make people view you as successful.
I feel like, with being a woman, we are taught that validation should come from external sources. Until this period of time, the opinions of other people about me were more important than how I felt about myself. My version of what success looks like has completely changed. I feel like I’ve already succeeded. I get to do this. I’m here at Coachella.
Here at Coachella on your album release day!
Exactly! I really have so much to be thankful and grateful for. At the end of the day, success to me is making music that I feel deeply connected to, that represents me, and represents being a human and being real. Stuff that I can look back on and be super proud of. It’s obviously a constant battle to try and refocus. Success and what that means has hugely shifted. Since I’ve had these past two years to take some time to just exist as a person outside of being an artist. That sort of time and space is rarely afforded to artists and it’s kind of go, go, go, next thing, get back in the studio.
I’ve just had time to reflect on my career, how it’s been, and like everything that I’ve been so lucky to go and do. I think that success is being happy. I know that sounds really stupid.
Not at all, I always say success to me is being at peace.
Yeah, being at peace, being happy, and being able to say “I’m proud of this, I love it, and I’m going to share it.” The rest is not my business. It’s a constant struggle to try and remind myself of that. But I feel so vastly like a different person than I did on the last album campaign. You can hear it in the music as well.
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