By Cam Delisle
A conversation with the Montreal-based shape-shifter as he readies a set meant to blur genres and expectations at Pique’s final installment of 2025.
No matter what corner of the Nigerian music scene you’re in, Nonso Amadi’s name has likely come up. From his early alté-era collaborations to Afro-pop hits like “Tonight” and his debut Afro-R&B album When It Blooms, Amadi has long been celebrated for his smooth vocals and emotionally rich songwriting. But on his new EP, TO CRY A FLOOD, he dives even deeper — pairing an Afrobeats-driven tempo with introspective, grief-laden lyrics that uncover yet another layer of his artistry.
“We wanted to try and experiment a bit more with Afrobeats on this project…people think about Nonso Amadi and they think about like R&B music and Nigerian R&B artists. But with this project, we’re able to show people that, like, there’s a lot more that he can actually do if he wanted to. And this was an opportunity, in that instance, to say, ‘Okay, you want to go deeper? You want to go darker? How about we make the music move you a little bit more while doing that, you know?’”
The project began with a simple motif: water. Though Amadi initially tried to write about love and other familiar themes, the imagery of cleansing and release came most naturally. “Thematically speaking, we wanted to use the water as like representation of washing away certain feelings, emotions, grief, sorrows, all those things.” Those feelings manifest vividly on the opening track “Mmiri” (the Igbo word for water), his most culturally infused song yet and the first to feature lyrics in his native Igbo. Beneath the track’s rhythmic pulse lies a reckoning with identity and criticism. “…a lot of Nigerian artists, we find a lot of our critics are Nigerian for some reason, and we’ve had to deal with that tussle where we love Nigeria and we love our country and we love our people, but like, there is, like, certain things that we have to navigate around in terms of how people just say whatever online, on socials.”
Still, at his core, Amadi remains what he’s always been: a lover boy deeply rooted in his culture. “It’s so natural. It’s just who I am. Even on social media, I don’t go back and forth with people.” Despite any frustrations, he’s grateful for the loyal Nigerian audience that has grown with him through every phase. “(Nigeria) is the audience.”
When it comes to Afrobeats’ global explosion, Amadi is both optimistic and protective of its origins. “I’m hopeful that, like the creators of Afrobeats, musicians, producers, really stay true to the sound that we all fell in love with.” His commitment is paying off — “Dive In” is already climbing the charts both in Nigeria and on Billboard’s U.S. Afrobeats chart.
Music isn’t his only vehicle for connection. Earlier this year, Amadi appeared on CBC’s Locals Welcome to share stories about Nigerian food and culture in Toronto. “It was such an honor to do that, because I kind of see myself as a bridge between Nigeria and Canada for a lot of people.”
By Cam Delisle
A conversation with the Montreal-based shape-shifter as he readies a set meant to blur genres and expectations at Pique’s final installment of 2025.
By Sam Hendriks
Touring their sophomore record, 2, the Saskatchewan indie outfit delivered grin-inducing earnestness at Vancouver’s Vogue Theatre.