Bloom Effect Is Making Music for the Moment

The cross-continental trio on shared frequencies, elevated feelings, and the many forms of love.

By Hannah Harlacher

Photos by Alex Woodburn

Shoegaze may be known for staring at pedals, but Bloom Effect are all about looking up. When I meet the transatlantic trio on a warm Vancouver afternoon, they admit they’d been psyching themselves up outside the café prior to the interview — a small pre-game ritual for a band whose music lives in the moment.

Argentine-born vocalist/bassist Jula Lafit, UK-born guitarist Craig Weighman, and drummer Tom Rappa are in sync from the second they sit down. They trade quips and anecdotes like siblings, offering a glimpse into a band that feels less like a project and more like a gravitational pull.

That pull wasn’t always smooth though. They laugh about their origin story — a cursed almost-tour, a vanished ex-member, and the moment they nearly called it quits.

“Turns out they weren’t paying for anything,” Rappa says of the abandoned tour.

“So we called it off too late… we were brought closer together by trauma,” Lafit jokes.

From that chaos came Bloom Effect — first a rhythm section, then a fully realized trio. Their music is now free-flowing and deeply collaborative.

“A free flowing approach nowadays is a luxury,” Lafit says. “We like it so much that we wish we could get more of that. The things we could achieve would be endless.”

“The whole concept of this band could only happen right now,” Weighman adds. “The EP will forever be this moment, where the three of us came together and connected.”

That EP is oscilón, out Sept. 19 on Vancouver indie label Kingfisher Bluez. It’s a six-song, reverb-laced dream-pop dispatch that the band describes as “the sound of now.”

“It’s just who we are,” Lafit says. “It just melts together every time we’re writing music.”

When picking the six songs that would form their upcoming EP, Tom says “they were a collection of songs that fit together, like when you’re taking some photos and suddenly you have six portraits with a certain synergy… these were the six that should be together.”

That openness to change, mood, impulse, language, and melody feel central to Bloom Effect’s ethos. 

“It’s more about feeling. We’re jamming and mumble stuff. Sometimes it feels right to sing them in Spanish. Sometimes it just feels right to sing them in English. It goes back to background and influences. This sounds British. This sounds like the world.”

For Jula, everything is better communicated in Spanish. “That’s my mother tongue. The English writing part comes from a literal translation of something in Spanish, which sometimes makes sense, sometimes it doesn’t.”

Lyrically, the EP is a love letter — in all its forms. “As cringey as it sounds, the songs are about love. Young love. The love that you can’t have. The love that you had. The love that you lost and you want to have again. ‘Suspendo’ is the love you should have. ‘Luna’ is about sex, which is another form of love,” Lafit says.

“Trying to stay in the moment of love or whatever it is. We’re throwing love around. Everybody needs it in whatever form. Love is love,” Weighman adds.

Bloom Effect’s star is quickly rising, with past appearances at JUNOFest, Westward, and Desert Daze North, and support slots for Zoon and Ladytron. Later this month, they hit the road for their first East Coast tour, a milestone capped by another first: holding their music on vinyl.

“I want people to feel good,” Lafit says of oscilón. “Not necessarily happy, but kind of go into a happy place… I hope it gets translated with the listeners.”

“Yeah, I’d echo that,” Weighman says. “If we can just exist in that space, to shine a little bit of light.”

Bloom Effect’s music is just that — a soft, glowing flare against the noise. A reminder to look up, feel everything, and be here now.

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