The Light Touch of Madisyn Gifford

The Vancouver artist leans into her singer-songwriter roots, adding a dash of country twang to her lyrical storytelling.

by Molly Labenski

For her sophomore offering, Madisyn Gifford wanted to take a break from the idea that to be a musician, she had to be a tortured artist. Instead, she wanted to produce a lighter listen that by no means sacrifices emotional vulnerability. A Quiet Contemplation of Sunshine is just that: an understated reflection on relationships, whether it’s diving in headfirst or dealing with the aftermath of the fallout. There’s no gimmicks, flashiness, or distractions, just quiet poetry with a stripped-down musical backing.

The album’s title comes from the opening track, which Gifford says functions as a preview that lets listeners know what’s to come and where they can expect to end up throughout the record – but the title also resonates with Gifford outside of music. She admits that, growing up, she always hated sunshine and summer. These ideas stemmed from a false notion that artists couldn’t be optimistic while still having something meaningful to say. As she matured, she changed her perspective: “I realized by doing that, I was really selling myself short of something, so I made a conscious effort to choose optimism,” she says. “Through that change, my perception of sunshine—be it metaphorical or literal—changed as well. Sunshine doesn’t have to be this oversaturated, bold spotlight. I wanted to capture that on the record by producing a happy and joyful album that isn’t upbeat and in your face. Instead, it’s soft, homey and organic.”

Of course, any country record is bolstered by a song about nostalgia for being seventeen, and Gifford offers two of them in the appropriately titled track “Seventeen” and “Glad You Got Away.” Other songs are more contemplative. “Overpriced,” for example, outlines having to go sling lattes in a coffee shop while still emotionally processing the loss in the aftermath of a breakup. Although hyper-specific, the lyrics still carry emotional weight, as Gifford sings, “I’ve been decomposing for six months and counting / while playing nice, my ego slowly rotting / ten feet outside my body.” These darker lyrics starkly juxtapose with the airiness of the music, creating a jarring dissonance of soothing sounds with sinister words.

To compare Gifford’s work to some modern icons, this album has the lyrical directness and resonance of early Taylor Swift records with a sprinkle of Sabrina Carpenter’s contemporary cheekiness. The simplicity of her lyrics mirrors the simplicity of how love feels at seventeen, when there’s no hesitation or inhibition, just blind optimism that borders on naiveté. Gifford first captures these emotions in the saccharinely happy and overtly sentimental track “Die Happy,” but juxtaposes it with the heartbreaking reality that most relationships don’t work out in the follow-up track “Fast One.”

Surprisingly, Gifford admits that she didn’t go into this project aiming to create a country record. In fact, she went into it thinking this might be her last musical offering. On making the album, Gifford decided to rid herself of expectations: “I stopped caring about the fact that I was technically a pop artist,” she says. “I’m just going to make an album that I like and hopefully it lands.” The album is definitely landing and has revitalized her love for music, so now Madisyn Gifford is here to stay.