by Daniel McIntosh

If a banger drops in a digital forest but the algorithm doesn’t force it onto your timeline…did it really happen? This is but one question at the heart of Cadence Weapon’s sixth studio album, Rollercoaster. Rollie Pemberton traverses the scrolling highway for an answer.

As Cadence Weapon, his words feel like an oracle for the challenges and limitations of creating and entertaining under late capitalism and our shrinking, discombobulating slices of digital life—eking out a bit of space between e-transfers, digital museum exhibits, and “slams laptop shut” memes. The internet can feel like a trap. Pemberton may just have the plan to escape.